Shiva Singh

Social Media, Digital Marketing Professional from Qatar

Location
Qatar
Industry
Marketing and Advertising

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Shiva Singh's Overview

Current
  • Social & Digital Media Marketing Consultant at Ooredoo
Past
  • Community Outreach Coordinator, Qtel Marketing at Ooredoo Qatar
  • Social Media at Doha Tweetups
  • Graduate Trainee, Consumer Marketing at Vodafone Qatar
  • Head Course Representative at University of B'ham
  • Student Ambassador & Overseas Student Tutor at University of Birmingham
  • Lab Demonstrator at Univ. Of B'ham
Education
  • The University of Birmingham
  • The University of Birmingham
Recommendations

3 people have recommended Shiva

Connections

500+ connections

Websites

Shiva Singh's Summary

Experienced in working on developing creative and innovative marketing & digital strategies with the help of market analysis, customer segmentation, and competitor analysis in the telecommunications field. Social & Digital Marketing is my passion.

Specialties: Digital Marketing, Social Media, Marketing Strategies, Customer Segmentation, market and competition analysis, CSR Strategies, Sponsorships, Customer Engagement

Shiva Singh's Experience

Social & Digital Media Marketing Consultant

Ooredoo

Public Company; 1001-5000 employees; Telecommunications industry

August 2012Present (10 months) Doha, Qatar

• Worked on re-brand of Qtel Qatar's Social Media channels to Ooredoo Qatar
• Ooredoo Qatar Social Media strategy & campaigns
• Planning and developing Ooredoo Qatar's Digital Advertising & Media campaigns on Facebook, twitter, and more.
• Management and continuous enhancement of Ooredoo Qatar's online channels - Facebook, Twitter, LinkedIn, Foursquare, Youtube, and many more
• Development and tweaking Qtel Qatar's online Social Media strategy and handling all Social Media campaigns. Eg: Qtel 4G LTE launch campaign
• Managing Ooredoo's dedicated Social Media team to initiate and engage in conversation with Ooredoo's customers and ensure customer satisfaction
• Track Brand awareness online and analyse key metrics across all Social Media channels with the help of various listening, engagement and reporting tools
• Identifying opportunities or threats in user generated content relating to the Ooredoo brand (previously Qtel)
• Weekly & monthly reports on performance, competitive scenario, social media research and analytics

Like Ooredoo Qatar on Facebook: www.facebook.com/OoredooQatar and follow on twitter at www.twitter.com/OoredooQatar

Community Outreach Coordinator, Qtel Marketing

Ooredoo Qatar

Public Company; 1001-5000 employees; Telecommunications industry

October 2011September 2012 (1 year) Qtel HeadQuarters, West Bay, Doha

Worked with the Corporate Social Responsibility (CSR) & Sponsorships team to strengthen Qtel's CSR Initiatives.

Responsibilities:

- Increase engagement with customers
- Work on enhancing brand perception and involvement of the brand with its customers
- Help humanize the brand through various campaigns and activations
- Develop Social Media Strategies and create campaigns to increase brand presence and awareness at various activations
- Analysis of CSR, PR and Sponsorship opportunities
- Organization and planning of sponsorship engagement events, activations, showcases and working with Product, PR and cross functional teams to get the best engagement from target audience
- Start, Engage & Track conversations on Social Media on various CSR, Product, Sponsorship activities and improve online brand image
- Lead big/high-value Corporate Social Responsibility & Sponsorship projects and develop all round traditional media + digital media strategies

Social Media

Doha Tweetups

July 2011November 2011 (5 months) Doha

Managed the social media channels for Doha Tweetups on Twitter & Facebook. Work involved creating buzz for tweetups, spreading awareness, handling live tweets and collecting feedback through social media channels to plan future tweetups.

Graduate Trainee, Consumer Marketing

Vodafone Qatar

Public Company; 201-500 employees; Telecommunications industry

October 2009October 2010 (1 year 1 month) Doha, Qatar

Worked as Vodafone Qatar's first Graduate Trainee during the company's start-up phase in 2009.

Worked in Consumer Marketing and managed two major projects - 2010 Promotion & IPO Shareholder Migration. Worked on the Creation of Strategy, Propositions and implementation with the GTM team and post-launch tracking.

Worked with Competitive Intelligence Team to keep track of competitors' campaigns & strategies and create Impact & Likelihood scenarios for future launches by competitors including organizing Wargaming sessions.

Worked in Business Sales and met prospective business clients from various sectors including Banking, Construction, Electricity & Water, Diplomatic Missions etc to create and manage custom Business Account solutions which best suited them

Head Course Representative

University of B'ham

September 2007June 2008 (10 months)

Elected to effectively communicate with other students, identify solutions to a problem, and effectively present them in meetings with University Management.
First Year

Student Ambassador & Overseas Student Tutor

University of Birmingham

Educational Institution; 5001-10,000 employees; Higher Education industry

September 2006April 2008 (1 year 8 months)

Responsible for helping the School by representing it at various admission events that are a part of the School’s marketing strategy, developing my interpersonal and communication skills. Was also chosen as Overseas Student Tutor as a result of good academic performance.

Lab Demonstrator

Univ. Of B'ham

September 2006April 2007 (8 months)

Selected as one of the few students to work as a Java lab demonstrator for 1st year students, based on performance in the previous year, proving strong academic ability. Helped fresh students with Java programming during lab sessions.

Shiva Singh's Education

The University of Birmingham

Master of Science (MSc), International Business, spl. in Intl. Marketing (Master of Business & Management)

20082009

Grade: First

Accredited by the Association of MBAs (AMBA) - Masters of Business & Management (MBM)

Result: First Class - Ranked in top 10% of graduating class
Thesis: Marketing Strategies adopted by new entrants in a market to compete against a monopoly; Courses: Issues in Management, Intl. Marketing, Marketing & Doing Business in Emerging Economies, International Business Theories, Transnational Management, Research Methods, Intl. Co-operative Strategy.

The University of Birmingham

Bachelor of Engineering (BEng) with Honours, Computer Science and Software Engineering

20052008

Courses: Commercial Programming, Databases, Computer Networks, Distributed Systems, Operating Systems, Systems Programming in C/C++, Software Engineering and Communication skills & Professional Issues.

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